High-end fashion is all about pricey, luxurious items that are produced by world famous fashion designers and worn by the upper rich and celebrities. Famous fashion designers make it a point to stage at least a fashion each year presenting his/her new line-up of designs, that are either attuned to the trend or the design sets up a trend in the fashion world, and these new high-end clothes are modeled by famous models in close proximity view of rich clients, celebrities, fashion magazine editors, or high-end retailers.
High-end fashion trends are set up by well-known fashion designers of which their famous clientele pick it up and buy these trendy clothes and wear them to their social functions, while retailers or merchandisers buy a select line-up of these clothes and are put into display at luxurious boutiques at key cities around the world.
High-end fashion merchandising is all about the marketing and managing of designer clothes, such as haute couture and contemporary fashion designs, which are based on fashion trends and are made of top quality fabrics. Since the fashion industry is a billion dollar industry, high-end apparel retailers team up with a group of merchandisers to scale the fashion trends and analyze its marketing value so that they choose which clothes will sell at the right prices and determine at what particular season should these designer clothes be displayed to consumers.
The fashion merchandisers act as the go-between among designers and buyers and from that kind of established relationship, a combination of fashion branding, marketing and customer relations is created. In addition to the mentioned tasks, fashion merchandisers are also asked by well-known department stores to create high-end store shelves that can effectively display the clothes to their rich clients.
Even if their circle of clientele is relatively small, but still the fashion industry makes their billions cashing in on the fashion trends as they influence people of this from their fashion blogs, magazines, social media, whichever effective tool to create in the minds of consumers on how good they can look with these upcoming trends and how good they will feel wearing these expensive clothes. High-end designs are always unique one-of-a-kind style, can cost between moderately to very expensive prices, and are either custom-made or made-to-order.
Due to the powerful and influential presence of social media, greater brand accessibility through internet is now being adopted by high-end retailers, bringing the aspiration of owning a high-end fashion clothes closer to the global consumers and allowing for price branding so that consumers at different income levels have a wide range of choice to own designers’ clothes. If a designer clothes get as much “likes” in social media, that translates to getting as much approval from people all over the world and creates a mind psychology telling viewers that it’s worth buying these clothes.
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